Have you heard about promotional and transactional SMS?
I’m sure you have because it’s hard to believe if you have not received one such SMS today.
You might be thinking SMS has become an under-rated channel.
Let me tell you, No!
SMS started 25 years back as a direct channel of communication between people through mobiles.
However, it has turned out to be an excellent method of communication for businesses today.
SMS had taken the market by storm and became a fantastic tool to reach the target audience and boost sales.
You must be thinking how?
Simple! Today people are obsessed with checking their phone immediately when any message arrives.
According to Techipedia, 98% of text messages sent are opened, and 83% of them are opened within 3 minutes.
The notification alert makes them curious to know who has sent the message.
Thus businesses focus on this psychology of people.
Organizations today think SMS to be a quick way of establishing contact with their clients, customers or employees.
They use promotional and transactional SMS technique to convert customers into an authentic business leads.
However, before we discuss what promotional and transactional SMS is, you should know what bulk messaging is.
What’s Bulk messaging?
Bulk messaging is an application-to-person SMS messaging services.
The term itself denotes sending a considerable number of SMS messages to a predetermined group of recipients.
Bulk SMS enables its users to send mass text messages nationally and internationally.
This is the reason why this type of SMS delivery is one of the best solutions for businesses aiming to reach a specific audience, locally or globally.
Bulk messaging is a new trend which most of the large-scale businesses to small enterprises, community groups to educational institutions are following.
It provides a cost-effective solution for managing communications with small or large contact groups.
Bulk SMS provides a two-way communication service directly from internet enabled computer.
Companies partner with bulk SMS service providers, to reach a significant amount of customer with constrained budgets.
Continuous connectivity between your brand and consumers is very essential.
Bulk SMS marketing comprising of promotional and transactional SMS is one of the most common media.
If you utilize bulk SMS services, you can not only send promotional and transactional SMS but can also grab high return on investment with low costing.
Bulk SMS is affordable and a readily adopted marketing technique.
Make sure that you choose bulk SMS services from a certified and reliable company that has an excellent track record and a large clientele.
Follow SMS Guidelines
But, before you start SMS marketing campaign, it is essential for you to understand the rules of Telephone Consumer Protection Act (TCPA) regulations.
No matter whichever industry you are into you must comply with the guidelines before sending bulk SMS messages.
Both, promotional and transactional SMS have to maintain these guidelines.
For specific countries, it will be different as well as for the recipient country.
The primary rule to remember is that you can only send marketing messages to recipients who have opted in to receive these messages.
Try implementing SMS analyzing metrics that can be an essential factor in achieving your business objectives.
I am sure by now you are eager to know more about the two forms of bulk messaging: Promotional and Transactional SMS.
Let us begin.
Every prosperous business is built on a solid foundation of value proposition, but it’s the promotion that’s the real key to brand awareness.
So, there comes a requirement for promoting your business.
Hence, Promotional SMS comes handy for you to accelerate your marketing strategies.
It is a multipurpose & distinctive tool to promote your business.
It involves a variety of promotional content to reach the targeted revenue.
With the advancement in technology, there are many promotional techniques available for businesses.
In this respect, promotional bulk SMS Service plays a vital role in promoting the products and services to bulk population instantaneously.
Using promotional SMS, you can send SMS from anywhere at any time.
You need to have an internet connection.
You can send promotional SMS for advertising your product to the customers directly.
This is the easiest way for your client to be updated with the data regarding their desired products with the help of promotional SMS.
If you can use promotional SMS with right target audience database, you will be rewarded.
It is a flexible platform for all types of industries like Healthcare, Education, E-commerce, etc., to mass campaign with ease.
To run a successful Promotional SMS marketing campaign, you need to follow below few tips.
These will help improve your SMS campaign and give you best return.
#Crispy and short content
You will surely agree that the success of any SMS marketing campaign is dependent on a compelling call to action.
For example, Buy now!
Shoot a precise message with just the right amount of information required.
Be very clear while designing the SMS content.
Try to be unique, so you can right away attract your customer towards your offer or product advertisement.
Go for investing in incorporating a shortcode in SMS.
Employ a short code service provider who will provide you a dedicated short code for your business.
Mention your brand name in the short code to give it a more authentic approach.
Don’t forget to put your name forward.
It will be not only a wise decision but also an effective way of promoting your opt-in keywords.
You will be able to build a pool of recurring buyers for your business.
#Clear details for further connectivity
Every marketer will try to hook its customers in every possible way.
The key to a successful business is not just bringing in new customers, but also retaining customers.
Why don’t you use URL shorteners in Promotional SMS in that case?
URL shorteners aid you in generating a higher download of your mobile app.
Use bit.ly that not only curbs the necessity of including long tail URLs but also gives a professional appeal.
In this way, you will be able to pull users through different channels of marketing easily.
#Timing is crucial
Received a promotional SMS for ordering pizza just while you are leaving office or during lunchtime?
Sounds familiar right?
Brands push up there messages in this way so that you think once.
If you had been sent the message early in the morning, chances are you ignoring it altogether.
Whereas a salon will use a promotional bulk SMS service that will have a distinct time for fixing appointments.
Organizations should target the audience based on their timing value.
#Offer extra every time
Who is not contented to get more?
Think from the perspective of your customers.
Customers are KING.
Keep on experimenting with all the best plans and offers you can think about.
For example, many leading retailers give a significant discount to customers who are frequent buyers.
#Opt-In and Opt-Out
Unobtrusive use of promotional bulk SMS service should not be done.
Ask your users to give permissions to you to send updates and information regarding services by the company.
Increasing the acceptance of the promotional messages will make it a more powerful tool for the marketers.
Mention clearly in the message, that if they want to opt out, they can message to a particular number.
#Make it time bound
If you wish to convert your audience instantaneously, then you need to invoke urgency.
Offering such a deal will not only help you generate leads rapidly but will also give you an excellent response rate from prompt users.
Now that you know about promotional SMS, let me give you an insight of different ways Promotional bulk SMS service are used:
It is said that all these ways are equally important in their way and should be handled discreetly.
The ways to use Promotional messages through bulk SMS gateway provider is discussed henceforth.
You must be aware of the power of advertising.
Suppose you are trying to launch a new avenue of business setup.
What will be the first thought? How to advertise your brand because advertising has a significant influence on people’s mind.
They will perceive your brand quality by the way you can portray yourself to them.
Take help from a promotional bulk SMS service provider, and it will address a mass communication very effectively.
2. Public Relations:
How many times have you received the Mann Ki Baat SMS on your mobile?
This type of bulk SMS is used for promoting a philanthropic kind of activities an organization is pursuing.
By doing so, this promotional SMS will pitch in the name of the company.
The common man will know about the cause which will increase the esteem of the company in the eyes of the ordinary people.
3. Promoting Sales:
Imagine you have a fashion week coming up in a while.
You can utilize Promotional text messaging.
The promotional bulk SMS service provider can be beneficial to increase the sales of a company.
They will be suitably sending the business promotions and short-term offers at the correct time to the right audience.
Let’s explore the next type of bulk messaging- Transactional SMS.
Whenever you transact money from your debit card, you get an alert from the bank regarding the transaction. Right?
This is Transactional SMS.
Banking and Finance segments primarily use Transactional SMS gateway.
Transactional SMS is used for sending urgent notification about their bank account in the market across the globe.
Transactional texts can be integrated with software or websites to send SMS automatically to a customer based on a behavioral trigger.
Amazon, for example, uses triggered text message confirmations when customers pay their bill.
It’s an added courtesy that builds trust and cuts down on customer service calls.
Transactional SMS is a key differentiator for businesses looking to improve customer loyalty and satisfaction, saving time and increasing profit.
Know the ways to use Transactional SMS through bulk SMS gateway provider.
# One-time passwords
Think you have logged in to Paytm to pay your electricity bill.
You select the mode of payment.
You are redirected to a payment gateway page requesting you to fill OTP that has been sent to your mobile.
Whenever you book a hotel, you receive an SMS regarding details of your booking.
These messages inform you about the itineraries of your trip.
As soon as you make a payment you get a notification regarding successful payment.
Businesses actually use these Transactional SMS service to keep you informed about every detail.
Unless you had made the payment, you would not have received the SMS.
Now you might be anxious to know the difference between promotional SMS and Transactional SMS.
Here we go.
Difference between Promotional SMS and Transactional SMS
Both promotional and transactional SMS has become so common nowadays that they have become an inevitable form of SMS marketing.
But there has to be some difference between promotional SMS and transactional SMS.
So here I am going to put forward the translational SMS vs promotional SMS points.
Transactional SMS vs Promotional SMS
Transactional SMS is used to send OTPs, informational messages, booking and order alerts to your registered customers. They should not be intended to meet marketing needs.
On the other hand, Promotional SMS is used to send discount codes, offers, combo packs codes or promotions to new and existing customers. These messages may or may not be solicited by the recipients.
Irrespective of their DND (Do-Not-Disturb) status, Transactional SMS service gets delivered to all recipients.
Whereas, Promotional messages are sent to non-DND (Do-Not-Disturb) numbers and opt-in numbers.
Transactional SMS are delivered 24×7 with no time restriction.
While Promotional SMS can only be sent between 9 am and 9 pm.
Transactional SMS can be assigned a 6-alpha character Sender ID of your choice. It needs should correspond with your business name or product description.
Promotional SMS will get delivered with a random 6-digit Sender ID assigned by a telecom service provider.
SMS is one of the unique communication platforms in the market that is being utilized by all types of enterprises and business.
Because in this competitive telecommunication market, it is necessary to keep on experimenting with the recent technologies.
Otherwise, you will lose out on your customers.
Some organizations are using SMS for promotion whereas some are using it to alert or notify their users.
Undoubtedly, both of the SMS gateways have unique characteristics with different targets.
Now you need to choose which among promotional and transactional SMS will be suitable for you.
Make your business venture a success with the secure bulk SMS service.
Step ahead with simple to use bulk messaging forms: promotional and transactional SMS.