When you are looking to build your real estate empire, reaching the right kind of audience is most crucial. You already have the complete set of real estate digital marketing tools and channels to help you do that. However, Google My Business is another excellent method that allows you to perform multiple tasks, without burning a hole in your pocket.
There are several techniques for improving the visibility of your website. Real estate SEO is one of the best methods of doing so. Optimizing the SEO gives your business a whole new perspective, along with reach and visibility on a global scale.
Google is the giant among the search engines. However, what makes Google more useful for real estate is the availability of the tools and support it provides. Whatever digital marketing initiatives you take, ultimately it all comes down to Google and the way it looks at your real estate business.
Therefore, if you are not so aware of Google My Business, it is high time you learn about it. The following sections will take through a complete breakup of Google My business for real estate. Read on to know what Google My Business is, how to set it up, and why it is so beneficial.
What is Google My Business?
Google had been an ally to the digital marketer for some time now. You can use Google search engine to allow people find your real estate business by optimizing the SEO, run advertising campaigns, check the metrics of your marketing efforts and lot more.
Google came up with another great tool for marketers, which they can use for increasing the marketability of their business. This particular tool is known as Google My Business.
Google My Business is technically a listing, similar to a yellow page, where you can put your real estate business for your audience to find you. It is the little box that you have seen above the list of websites when you search for something on the search engine.
Moreover, Google My Business lets you share photos and general information about your real estate business. When people find you, they can leave a review or write a comment, which helps you to increase your value.
The following is an image of how a Google My Business search result. Check out the ease at which your audience can find you and reach you.
Benefits of Google My Business
You must be wondering how Google My Business is beneficial to the real estate. Well, let me explain. Google With proper strategy, it helps in enhancing your visibility and reach. Therefore, it gives you the opportunity to stand as a market leader and be ahead of your competitors.
There are quite a few more benefits of using Google My Business listing. I have listed them down to help you to grasp the usefulness of having a real estate listing on Google search engine.
1. Improves your visibility and makes a good first impression:
Since Google My Business puts your real estate business right on the top of SERP (Search Engine Ranking Page), your visibility improves. Moreover, the provision of photos, videos, reviews, and ratings helps you in making a great first impression. When your audience search for a property, they definitely would like to check out the properties provided by someone who has credible information on its listing, and other people vouching for the authenticity.
2. Consistency of information and better availability for business queries:
Google My Business profile is an extension of your real estate portfolio. Therefore, you can maintain the consistency in information, as well as the visual elements on Google My Business listing.
When people search for real estate businesses like yours, they will get the necessary information readily available. Therefore, if they are interested, they can get in touch with you easily for their property related queries.
3. Audience insights and better review of marketing efforts:
Google My Business page allows you to analyze the metrics gathered from the user’s interactions. Therefore, it gives you the perfect opportunity to fine-tune your marketing efforts to engage them.
Additionally, you can also optimize the real estate marketing channels according to the user behaviour gathered from your real estate listing. It helps you focus on the better performing channels, identified through the metrics, and optimize your marketing budget.
4. Increase in SEO, both global and local, for enhanced business reach:
Another significant result of adopting Google My Business is the improvement you achieve in your real estate local SEO. Google business listing can also strengthen your global SEO by making your business available at the top of the ranking.
One of the primary reason for the improvement in real estate local SEO is the identification of your business. Google My Business helps you to categorize your business according to the type of business. With an increased number of visitors, your relevance rises too. Therefore, Google recognizes your website to be authoritative enough and grants you a top of the page ranking sooner than you expect.
5. Free of Cost:
Google My Business is a no-cost setup and could be a prime reason for motivating you. Since you do not need to allocate any marketing budget towards it, but can achieve so much should be a crucial reason for you to open a profile.
Therefore, creating Google My Business profile can help you garner much interest from your audience. However, you must be aware of the bottleneck, which the Google My Business offers you too.
Despite the benefits, the Google My Business profile requires some effort to maintain on your part to support it. Still, with so many benefits to leverage, your Google My Business page is something that you definitely need.
How to start Google My Business for real estate
Setting up of Google My Business is easy, and most importantly, free. All you have to do is search for Google My Business in the search engine, and continue with the registration process. Alternatively, click on the link provided here, and it will take you to the Google My Business registration page.
However, while registering your Google My Business profile, make you sure you are abiding by the basic rules mentioned below. It will make the signing up process easier and glitch-free, and allow you to make the most of your real estate listing.
1. Remember Thy Name!
Always be careful while filling out the name of your real estate business. Check for any misspellings, and any added affiliations like limited (Ltd.), private limited (Pvt. Ltd.) before you hit submit. You do not want to lose out on leads and conversion just because of a wrong name. You must also remember that you cannot change the name once you are a registered profile too. Therefore, observe all precautions while filling out the section.
2. Let them know you
Add relevant content in the form of images or videos of your properties so that the audience can identify and learn about you. Describe your real estate business briefly. Highlight a few of the major awards and accolades that you might have received. The first impression that your real estate business gets could be the sole reason for your success or failure. So, ensure that you are giving your audience something unique.
3. Give them methods to know you more
Provide CTAs, which can redirect your audience to your real estate website, or to the sales team representatives by including the website address and the phone number. Most of the people like to browse through the properties through their mobile phone while on the go. Thus, the chances that they would like to connect with you with a single touch is enormous. Do not miss the business opportunity by not including the CTAs.
4. Direct them to your real estate properties
Include a map to your office or the real estate site that you want your audience to visit in your listing. This will help the visitors to reach out to the physical location of the properties quickly when they are interested.
I hope now you know the ins and outs of Google My Business and the way it benefits your real estate business. Moreover, you know the added benefits of having a Google My Business listing in your marketing strategy.
Moreover, in the end, you learned about the factors which make your business stand out from the crowd. Therefore, if you have still not considered a Google My Business profile, it’s high time that you change your opinion. Google My Business is for you, and you need it to get more leads and conversions for growing your business.
Let us know what you thought about Google My Business, and how much you knew about it in the comments section below.